ABOUT TRAFALGAR ENTERTAINMENT (TE) 

We’re a leading live-entertainment group with a national and international footprint.   

Co-founded by Sir Howard Panter and Dame Rosemary Squire in 2017, Trafalgar Entertainment is a business focussed on bringing people together to share in the live experience; through new productions, through the operation of amazing theatre and live-event spaces, and through distribution of live-streaming content.  The group is home to Trafalgar Theatres, Trafalgar Theatre Productions, Trafalgar Releasing, Stagecoach Performing Arts, Drama Kids, Trafalgar Tickets, London Theatre Direct, Stagedoor App, Jonathan Church Theatre Productions and Chiswick Cinema.   

ABOUT TRAFALGAR TICKETS

Trafalgar Tickets was created in 2021 with the primary objective of creating a consumer ticketing brand for our venues. We welcome 2 million patrons to our regional venues annually, offering a varied program of world-class live entertainment. Trafalgar Tickets will become the leading ticketing service in its class with customer centricity at its heart whilst creating unique value propositions for our clients and partners. The ticketing division also includes London’s premier ticket agency: London Theatre Direct. With over 20 years of leading the market in innovation and creativity, we serve 2 million customers annually through our best in market technology solutions and unrivalled inventory access. In 2019, Trafalgar Entertainment also acquired Stagedoor. With thousands of audience and critic reviews, personalised recommendations and a seamless booking experience, Stagedoor is London’s most comprehensive and innovative theatre app and web guide.

ABOUT THIS ROLE

We are seeking a dynamic and experienced Sales Manager to join our high performing B2B sales team, part of our business development function that is central to our growth strategy and instrumental in driving more audiences into Theatre. 

The candidate will maintain, develop, and execute our B2B distribution strategy and growth plans. You will have superb relationship skills and a commercial instinct to maximize sales and target growth. You will have a key part in developing our B2B strategy and pipeline of targets. We are looking for someone who can strategically and commercially developing a valuable portfolio of new clients and take exceptional care of our existing clients. 

We are specifically looking for someone with experience in securing new contracts with OTAs, Tour Operators and Wholesalers in key international markets, including North America, Asia, and Europe. The ideal candidate will already have a strong network in these regions and established relationships with stakeholders ranging from Sales Teams to C-suite level. A strong contact book and proven ability to navigate these markets are essential. This role requires international travel, and candidates must be willing and able to drive overseas. 

KEY RESPONSIBILITIES

• You will devise and execute our B2B Distribution strategy, driving pipeline development, and B2B sales and marketing strategies.
• Deliver against sales targets through account development and new business conversion.
• Consolidate our existing partnerships and create targeted sales plans for relevant market segments, you will shape and execute our pipeline based on those targets.
• Pro-actively target sales leads and convert driving incremental market reach and sales across our portfolio.
• Responsibility for onboarding new partners, ensuring all areas of the business are briefed where required.
• Generating awareness across relevant marketplaces through B2B marketing and effective networking.
• Ensure all elements of B2B reporting are up to date, such as commissions, contacts and contracts.
• Proactively work with the Business Development team, Ticketing Operations team and wider Commercial teams to ensure sales are maximized and planned out for optimum sales delivery.
• Assessing partner needs and recommending the most effective ticketing solutions, including API, white label, and/or booking portals, ensuring each solution is commercially sound and operationally viable.
• Collaborate with internal teams and partners to scope, plan, and implement integration solutions, thinking creatively to tailor approaches that align with both business and partner objectives.
• Develop and grow partnerships through effective account management and deliver client’s business requirements on our central roadmap.
• Identify key industry events and membership organisations for business development and networking.
• Maintain excellent knowledge in industry trends, market outlook and development and competitor activity.
• Always acting in accordance with Trafalgar Entertainment’s values and ethics.

ABOUT YOU

• You are an experienced, passionate sales and marketing professional with natural commercial acumen.  

• You have at least 5 years of experience in sales & account management with a proven track record in delivery of success.  

• You have an in-depth understanding of these key international markets (North America, Asia & Europe) and bring established, high-level relationships with key decision-makers and stakeholders. 

• You bring an existing network of industry contacts and are confident engaging with stakeholders ranging from commercial teams to senior executive leadership. 

• You are confident in identifying the most suitable ticketing solutions for each partner and can speak knowledgeably about a range of integration options, including API connections, white label platforms, and booking portals. You are also comfortable thinking creatively to tailor solutions that meet both partner needs and business objectives. 

• You possess excellent negotiation and influencer skills, with a knack for closing deals.  

• You excel at building and nurturing lasting and strong relationships with partners.  

• You’re an effective networker with an existing contact book in relevant markets.  

• You’re creative and innovative, with a nose for identifying new opportunities.  

• You have an entrepreneurial spirit, and are results driven and outcome focused.  

• You thrive in a fast paced and changing environment and can manage and coordinate complex workstreams and stakeholder landscapes.  

• You enjoy data crunching and turn analysis into actionable sales and marketing strategies and tactics.  

• You are a highly effective communicator and can present pitches as well as compelling business and investment cases to all key targets, stakeholders, and mixed audiences at all levels. 

• You are willing and able to travel and drive overseas as required. 

If this sounds like you, we'd love to hear from you. Please submit a CV and Covering Letter as to why you think you are suitable for the role via the Recruitment Portal.

Trafalgar Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from people in groups where we are under-represented, for example people with disabilities, from minority ethnic groups, older returners and people who are neurodivergent.

We are curious, courageous, and ambitious, empowering people to challenge and innovate in pursuit of excellence.